13 Jul Six tips for creating an unforgettable event
Six tips for creating an unforgettable event
Posted by Lauren Hall on 25 September 2013
When it comes to successful event management you want more than a lot of people attending
your event. You want a lot of people talking about your event, raving about it to their friends and
business contacts so you generate even more event bookings for less time, money and effort.
But how do you create an event worth talking about? Here are six tips for creating an
1. Choose your venue wisely
The venue you choose will play a big part in establishing the first impression your attendees have
of your event. Think of it as an extension of your business image.
With this in mind, you want to find a venue that has good facilities, friendly staff, is clean, well
presented, easy to find, and has plenty of parking (or nearby parking) as well as all of the
equipment you need.
2. Look for engaging speakers
Speakers can make or break your event, so don’t take your choice lightly. The best speakers are
often found by referral so ask fellow conference organizers, event coordinators and business
contacts who they have heard and enjoyed.
Once you have a shortlist look at the topics a potential speaker can deliver and make sure they
are interesting, educational and relevant to your target audience. Also take the time to read
through testimonials and talk to other organizers who have had them speak to get their feedback.
3. Never underestimate the power of good food
Good food can provoke really positive emotional responses, so it is well worth investing more
money in catering. Attendees tend to remember events more fondly and for a longer period of
time when there has been good food. It can also be a great incentive for them to return to your
4. Get a little creative
Events are a great opportunity to have fun and be creative so think of clever themes, fun
icebreakers and interesting segments that could get attendees talking and participating.
5. Get attendees socializing and networking
Having a casual networking or social component to your event can be a great way to help
attendees relax and start forming relationships. If you can help attendees feel comfortable, have a
laugh, form friendships or do business, you will create an event people will want to come back to
again and again.
6. Stick to your schedule
It sounds so simple, but keeping good timing and ensuring your event starts and finishes on time
can make a really positive impression on attendees. Having good time management shows your
attendees that you value their time and understand they have other things to do or places to be.
What have you done to make your events more memorable?